NTU Career Tracks 2023

Driving Economic Growth with Digital Technologies

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Today, Singapore’s economy is undergoing intensive digitalisation with the government playing a pivotal role in driving digitalisation efforts under the Smart Nation initiative. This includes the launch of digital banks, continued growth of e-commerce, and improvements to Singapore’s digital connectivity through 5G networks.

Digital transformations are now considered an absolute necessity to remain in business. With rapid advancements in digitalisation, traditional business models are being challenged and job scopes are evolving. According to a recent World Economic Forum report1, close to 30% of new job opportunities globally will be in data, artificial intelligence, engineering and cloud computing by 2022. Locally, the job skills with increasing importance in the Digital Economy2 can be categorised into six domains:

  • AI, Data and Analytics
  • Cloud, Systems and Infrastructure
  • Cyber Security and Risk
  • Software Development
  • E-commerce and Digital Marketing
  • Technology Application and Management

The majority of Digital Economy jobs in Singapore are tech-lite roles which focus on using tech products or solutions to achieve a business outcome. In-demand roles include data analysts, market research analysts and digital marketing specialists. Tech-lite skills include Technology Application to effectively utilise new technology, Data Analytics to make sense of data in research, and Market Research/Trend to make informed decisions on business.

Tech-heavy roles are critical in leading digital transformation by using technology to create, build and scale products. In-demand roles include software engineers, data scientists and artificial intelligence engineers. Tech-heavy skills include Technology Development to detail, formulate and implement digital transformation efforts, Data Engineering to develop and utilise data management systems and tools, and Internet of Things (IoT) Management to enable interconnectivity via digital hardware and machine data.

These skills are highly transferable across different sectors as more enterprises embark on digital business transformation.

Digital Economy jobs are relevant to all NTU graduates from a broad range of disciplines. To be future ready in this rapidly changing environment, acquire digital skills to stay relevant. If you want to start building your digital skillset, sign up for the various workshops offered by CAO including Digital Marketing, Storytelling with Data, VBA with Excel, and Python Fundamentals with Data Analytics, to enhance your competencies and employability.


    Tech-lite roles
  • Data Analyst
  • Digital Marketing Specialist
  • E-commerce Manager
  • Brand Associate
  • Compliance Analyst
  • Presales Solution Advisor/Consultant
    Tech-heavy roles
  • Software Engineer
  • Network Engineer
  • DevOps Engineer
  • Data Engineer
  • Data Scientist


Tech-lite roles
    Technology Application and Management
  • Skills to support the adoption and application of technology
    Data Analysis/Analytics
  • Skills covering data collection, data management, data interpretation and data visualisation, applied in research or business.
    Market Research/Trend
  • Skills to enable businesses to make informed decisions on their business directions.
Tech-heavy roles
    Internet of Things (IoT) Management
  • Skills to enable working with interconnecting computing devices, equipment and machine data, in a networked environment.
    Technology Development
  • Skills to analyse, review, formulate and lead new digital transformation efforts with organisations’ IT systems and technologies.
    Data Engineering
  • Skills to develop and implement data management systems and tools.


Our government agencies play a pivotal role in Singapore’s digital transformation. If you are keen in a role that allows you to drive the digital future of Singapore, read alumna Wee Yingxian’s account of working as a Manager of Strategy and Corporate Planning with IMDA. You can also listen to alumnus Darryl Leong’s podcast episode on CAO’s YouTube channel to find out about his work as a Jobs-Skills Analyst with SkillsFuture SG.

For those of you who are interested in a tech-heavy role, read alumnus Elias Ho’s career story as a Software Engineer with DBS Bank.

1 World Economic Forum, Jobs of Tomorrow: Mapping Opportunity in the New Economy, 2020
2 SkillsFuture SG, Skills Demand for the Future Economy, 2021 and 2022