Did you know that nine in 10 recruiters use LinkedIn to evaluate candidates and hire talent? As the world’s largest and most popular professional networking platform, you can explore career opportunities, stay informed on industry trends and connect with professionals and thought leaders in your industry of interest. Follow this guide to build a strong personal brand on LinkedIn.
Now that your profile is ready, take the next step to connect, engage and share. LinkedIn rewards authenticity and consistency, so let your professional story shine through your activity and interactions. Remember to keep the content professional and relevant to your field.
MAKING NEW CONNECTIONS ON LINKEDIN
While it is easy to send a connection request on LinkedIn using the default paragraph, writing a personalised message in your invitation will increase the likelihood of your request getting accepted. Personalising your message helps you start meaningful conversations and create memorable first impressions. There is a 300-character limit so keep your message brief and succinct.
What you should include:
- Introduce yourself
- Mention how you found them
- Connect on common ground, for e.g. mention a mutual connection
- Be clear about your intention to connect
Attend CAO’s workshops to polish your online presence. You can also use VMock Aspire (www.vmock.com/ntu) for AI-powered feedback on your LinkedIn profile and resume.