With brands and organisations jostling for attention in a fiercely competitive digital landscape, media and marketing talents are sought after in all industries to help develop effective communication strategies.
As a thriving regional media hub, new media content is constantly being pushed out from Singapore to the rest of Asia to capture the growing consumer base in the region. Singapore continues to generate great demand for creative and technical talents as a media hub.
The Advertising, Creative, Media and Entertainment sectors in Singapore are experiencing significant growth and transformation, driven by high internet penetration, digital advancements, and evolving consumer preferences. Digital advertising is booming, with a strong emphasis on programmatic advertising and hyper-personalisation. Traditional media is adapting to the rise of on-demand streaming services and user generated content, while government support plays a vital role in fostering local content creation and talent development.
Job roles within the Advertising, Creative, Media and Entertainment industry are evolving as the industry moves away from traditional media and marketing platforms. Consequently, skills in digitalisation, big data, AI, e-commerce, social media marketing and content marketing have become highly sought after by media and marketing firms. This means that digitally savvy media and marketing professionals will enjoy great opportunities for career growth and progression, while traditionally trained practitioners will have to acquire digital skill sets to continue to thrive.
Overall, the Advertising, Creative, Media, and Entertainment sectors in Singapore are undergoing a dynamic period of growth and transformation. By embracing digital technologies, adapting to evolving consumer preferences, and leveraging government support, these sectors are poised to thrive in the future.
TYPICAL ROLES FOR FRESH GRADUATES
- Marketing Executive
- Accounts Executive
- Copywriter
- Assistant Producer
- Data Scientist
- Market Analyst
- Social Media Strategist
- Content Strategist
- Digital Marketer
- Journalist
- Public Relations Executive
- Product Manager
- Creative Strategist
- Visual Communication Designer
- Game Designer
- UX/UI Designer
- Graphic Designer
- Video Editor
- Animator
- Photographer
CAREER PROSPECTS AND OPPORTUNITIES
Life is never dull in this fast-paced and dynamic industry. Organisations of all sizes will continually look out for digital marketers, data scientists, market and data analysts, social media strategists, content marketers, producers, graphic designers, video editors, and so on.
Graduates can choose to join a media and marketing agency or corporation to build their skills and portfolio and get exposure to a diverse range of clients and projects. Those with relevant experience can consider transitioning to similar roles with a brand or corporate organisation. Successful media and marketing professionals may also explore opportunities in consultancy work or even start their own agency.
It is crucial to stay abreast of the latest developments in technology and market trends to thrive and advance in a media and marketing career.
RELEVANT QUALIFICATIONS/SKILLS
- Degree in mass communication, visual communication, media studies, journalism, creative writing, advertising and related disciplines
- Creative flair coupled with knowledge of social media platforms and the latest in market and consumer trends
- Ability to work under tight deadlines and under pressure
- While not always mandatory, relevant experience such as internships or freelance work demonstrates practical skills and genuine interest
- Project management skills
- Creative storytelling skills
- Visual communication skills
WHAT RECRUITERS LOOK FOR
- Strong written and verbal communication as well as presentation skills
- Independent player who is also able to work well within a team
- Adaptability and resourcefulness, with the ability to learn quickly on the job
- Strong portfolio showcasing relevant skills and projects is crucial
- A genuine passion for the industry and a willingness to learn are highly valued
- Positive and proactive attitude is vital for navigating the challenges of the industry
- Creativity and problem-solving
- Familiarity with relevant digital tools and platforms is often required