Consumer Business and Retail Trade

The current consumer business and retail trade industry landscape is characterised by a dynamic interplay of factors including digital transformation, evolving consumer expectations and a focus on personalised experiences. Retailers are navigating a competitive environment where online and offline channels converge, requiring a strong omnichannel presence and innovative strategies to capture sales and build customer loyalty.

Graduates who are keen in the industry can look forward to careers with attractive prospects with global brands, top consumer firms and cutting-edge research and development centres. A career in this sector ascertain exposure to global and regional markets where one can gain exceptional consumer insights and acquire the know-how of launching and growing a successful brand.

The typical hiring season for the Consumer Business and Retail Trade industry often experiences hiring spikes during specific times of the year, particularly in the back-to-school season (late summer/early fall) and the holiday season (late fall/winter). These periods coincide with increased consumer spending and demand for goods and services. Additionally, many companies start hiring in Semester 1 (late August to October) and Semester 2 (January/February) as new budgets are allocated and they plan for the year ahead.

Despite current global uncertainties and signs of slowdown in hiring of fresh graduates, the Consumer Business and Retail Trade sector in Singapore is showing resilience, with analysts projecting retail sales value growth.

Fresh graduates are encouraged to enhance their skills and knowledge through upskilling and reskilling programs, particularly in developing strong digital and analytical skills will be crucial for graduates seeking opportunities in the evolving consumer business and retail landscape. Additionally, networking and building connections with industry professionals can provide valuable insights and potential job opportunities.

TYPICAL ROLES FOR FRESH GRADUATES

Management Associate/Trainee
Assistant Brand Manager
Assistant Supply Chain Manager/Executive
Junior Development Engineer
SEO Content Writer/Specialist
UX/UI Designer
Business/Data Analyst
Digital Marketing Manager/Specialist

E-commerce Project Manager
Digital Operations Manager
Retail Sales Associate
Assistant/Store Manager
Retail Management Trainee
Merchandisers
Marketing/Brand Executive
Purchasing/Logistics Executive

CAREER PROSPECTS AND OPPORTUNITIES

The consumer business and retail trade industry is highly diverse, attracting graduates from various disciplines for a wide array of roles from marketing and brand management to e-commerce and data analytics, retail, supply chain, finance and human resource.

Numerous corporations offer graduate programmes, internships and apprenticeships. These openings are keenly sought after by graduates and students. To enhance your prospects in the consumer business industry, be sure to demonstrate relevant skill sets and experiences by doing volunteer work or by participating in co-curricular and leadership activities, business case competitions, and innovation challenges organised by schools and potential employers. Bear in mind that creativity is highly valued by the industry, as well as strong presentation and analytical skills.

Furthermore, many FMCG companies invest in the Consumer Business and Retail Trade industry to continually differentiate their products. This means there are numerous opportunities for those with the relevant technical and research skill sets.